Tuesday, June 8, 2010
I was commissioned by Wieden + Kennedy to carve 66 crayons for Nike's promotion of World Cup 2010! Eleven special recipients received these boxes... I have no idea who got them, but I'm so jealous! W+K is amazing to work with and the project was a welcomed challenge! I had 18 days to make around 70 crayons, there was a week I slept 3 hours a night. Enthusiasm and great communication from the team at W+K really helped my progress. BIG THANKS TO:
Matt Blum (& Wendy)
and the WHOLE TEAM!
Also a big thanks to John Jay for having my work in your office!
The clam-shell presentation box.
The contents: the wooden carrier also serves as the crayon's base.
The crayons in their base.
All of the pieces:
The design team at Wieden Kennedy made the box, base and contents. I made the crayons. They also chose the colors, it was a metallic/stone theme. I've never worked with metallics or white before. I'm a BIG fan of the silver and white crayons now.
Photos courtesy of Wieden + Kennedy
The 6 figures that are in each box. In the final version Robinho (far left in Silver) sticks his tongue out slightly and Rooney (Grey) has his arm folded instead of raised above his head. I wish I could have captured Rooney's signature pose, but it was impossible considering the form of a crayon.
Fabio Cannavaro in Antique Brass from Crayola. This color was introduced in 1998 in the 120 box set.
Didier Drogba in Copper from Crayola. This color was introduced in 1957 and is Charles Schulz's favorite color from Crayola.
Franck Ribery in Gold from Crayola. The color was introduced in 1949 in the 48 box set.
Robinho in Silver from Crayola. This color was introduced with Gold in 1949 in the 48 box set.
Cristiano Ronaldo in White from Crayola. Introduced in the Studio & School 12 box in 1903
Wanye Rooney in Timberwolf from Crayola. Introduced in 1993 in the Big Box of 96.
Here is Nike's Write the Future World Cup spot. I love the part where they start printing "Wayne" name bracelets!